Begin again.
The visual system behind everything Peter Walters Yoga makes — the color, the type, the logo, the moves that make a thing unmistakably ours.
Four colors carry everything.
Cream is the ground. Navy is the voice. Gold is the signal — one moment per composition, never a field. Midnight when it goes dark.
Four faces, four jobs.
Each typeface does one thing. Fraunces carries the feeling, italic for emphasis — one word at a time. Manrope reads. Plex Mono labels. Archivo Black is the wordmark and nothing else.
A wave, a sun, and one gold dot.
The emblem is water meeting light — navy wave, cream curl, gold sun. On dark grounds the cream disc carries the contrast. The whole cover above is just this mark, rendered as light.
On cream — color
On midnight — cream discThe bindu — the brand atom.
A gold dot in a thin ring (navy on cream, cream on midnight). The smallest unit of the brand: the page-header mark, the eyebrow before a label, the stand-in anywhere the full emblem is too small. It breathes at 5.6 seconds — calm, never nervous.
What makes it read as ours.
Anyone can use the colors. These are the moves that make a thing unmistakably Peter Walters Yoga.
The gold-italic word
Fraunces headline, the key word in gold italic. The single most recognizable thing the brand does.
Mono microlabels
Tracked all-caps IBM Plex Mono, often led by a gold bindu dot. Dates, places, eyebrows.
Restraint
One photo. One headline. One button. The heroes are full-bleed and quiet. Negative space is a feature, not a gap to fill.
Breath-paced motion
Things rise, clip, and breathe on an exhale — never snap. No loaders, no cursor tricks, no heavy parallax. Reduced-motion always honored.
The system, written down.
This is the whole brand in one place — so every future page, flyer, deck, and email pulls in the same direction instead of re-guessing the vibe. The values live in design-tokens.json; the look lives in the pwy-brand skill, which loads itself on any design task. For the words, there's peters-voice. Hand a design to either and it comes back on brand.